So, I’ve heard that “Free” is a business model worth pursuing, however, until now I’ve been scratching my head, trying to figure out how ‘free” can apply to my business and still keep the rent paid.
You see, the courses offered by Everyone’s E-Learning are interactive and asynchronous, meaning that you purchase the course and you do it whenever you want, without the aid of a facilitator, either in person or virtually. So how on earth can free fit into this scenario?
It occurred to me the other day that many courses out there on the internet are not interactive, and the audience simply watches as the instructor goes through the motions of that day’s lessons. Finally, the light went on and I realized that I have much more than that to offer and I can give it away for free without giving away the entire farm!
In the live webinar that I host, the audience participates in the hands-on simulations of the Dreamweaver software and already that is more fun for everyone than just passively sitting by while the demonstration unfolds. In addition they get the benefit of a little more of an introduction to the topics being covered before we dive into the exercises. There is interaction between the participants via the live chat and other tools, such as pointers, text and drawing tools.
So while the audience does not have access to the full extent of Day 1 materials at their own leisure as they do with the purchased version and they do not have the benefit of the printed step by step review of each lesson, they can still participate in the lesson and get their feet wet until they decide whether they want to purchase the full series.
So I’ve run this idea up the flagpole and guess what, as of the moment of this writing I have 74 registrations. Boy, oh boy, do people like free